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Warm, gooey chocolate syrup starts to melt a crisply cool ball of vanilla ice cream over the top of a hot and fresh waffle. Silkiness meets sweetness meets crunch in a densely delicious New York cheesecake. Many-coloured neon signs, bright lights and bold retro graphics in primary colours pay homage to the 50s. These indulgent dessert flavours and diner visuals started the mental cogs turning for Marius J, co-founder of Inahle Eliquid, on his epic journey around Florida and all the way to New York.

Marius tried vaping for the first time on his trip to the States, and like most of us he was pretty much converted from the first cloud. On return to his native Lithuania, he searched high and low, but there was just no-one selling vape liquids to match those he’d tried in the States. Marius knew what he had to do, and, teaming up with his science boffin buddy Marius V, began the alchemical process of creating a new series of American-quality e-cig liquids. Still inspired by US diner desserts, the two Mariuses created new, multi-faceted flavours with a distinctly European twist.

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